The worlds of communication and advertising have changed a lot. Internet, social media and now connected objects, have changed the ways of communicating. The relationships between the clients of advertising agencies (advertisers) and their own customers (consumers) have also evolved.
Indeed, in the digital world, a new discipline called UX (for User Experience) design aims to increase the satisfaction of users of a product or service by improving the usability, accessibility and pleasure provided by the interaction with this product/service.
The advertising agency of today and its creatives must be able to offer a global communication, create advertising concepts and then adapt them to all new media. The creative plays the role of art director to create a new brand identity, imagine a new logo, develop a new packaging, create interfaces of websites and connected objects, mobile applications … in line with the real needs of consumers.
Finally, there is a growing demand for experts in MOTION DESIGN. This new communication tool consists of animating graphic elements (images, photos, illustrations, typography, video …) with sound. These animations are used for advertising films, animations of interfaces (web, mobile …), video productions (music clips, movie credits, …) or to create graphic universes in different domains (visual identities, video games, …).