This two-year Postgraduate program follows the CAD Undergraduate program. In particular, it allows students to obtain a double degree “Grade de Master” recognized by the French state with the Ecole de Design de Nantes, one of the best French design schools.
Professionally speaking, the world of communication and advertising has changed a lot. The Internet, social networks and now connected objects have changed the way brands and their clients communicate and interact. The relationship between the clients of advertising agencies (advertisers) and their own clients (consumers) has evolved. Indeed, in the digital world, a new discipline called UX (user experience) aims at improving the satisfaction of the users of a product or a service by improving the user-friendliness, the accessibility and the pleasure provided by the interaction with the product/service.
Today’s advertising agency and its creatives must be able to propose a global communication, create advertising concepts and then adapt them to all new media. The creative is an art director who works in a team to create a new brand identity, imagine a new logo, develop a new packaging, create interfaces for websites and connected objects, mobile applications… in line with the real needs of consumers.