News from our Alumni: Laura Soave

By 3 August 2019News

I am an INTERACTIVE DESIGNER, a graduate of CAD.

Laura Soave, graduated from CAD in 2014.

What is your current job ?

I am currently Senior Interactive Designer at These Days Y&R agency in Antwerp. I have been working here for about 2 years and an half. Before that I was freelancing for different agencies, also in Antwerp. I’m currently working for Pioneer DJ, Telenet, Microsoft, Danone, Mazda and other important clients. I do web design, social media design, and branding from time to time.

In what way did CAD help you get where you are today ?

CAD helped me a lot in where I am now, because teachers used to challenge me the same way the client does today. I have also learned that it’s important to prepare more than one proposition for a presentation of a concept or design.

What else can you tell us?

I have also learned to never stop creating outside of the everyday job, that usually all the good and beautiful ideas stay locked on a hard drive. Being able to «sell» the skills I acquired at CAD is also another big added value : the way you present yourself is key, and I learned that during «Presentation skills» classes taught by a great teacher we had, Dirk Daenen.

Tell us about your graduation project ?

CAD also helped me achieve one of my dreams: being published. My graduation project, where I completely rebranded “Kikkoman”, the soy sauce brand, was one of the most incredible projects I have ever worked on. Being published in a book («Emmenez-moi s’il-vous-plaît» by Designer Books publishing house) was a very nice reward for all the effort I had put in.

What’s your best memory of CAD ?

The workshops! We worked in teams with students of other sections and other colleges, often British colleges, on a particular briefing. We received the brief on Monday and needed to present in front of a jury on the Friday, so 5 days and 4 nights to imagine and deliver a full project. But this intense team work was an incredible experience.

The CAD website uses cookies to improve user experience. By using our website you consent to our cookies in accordance with our Privacy Policy.
I agreeI disagree