In the last 10 years, video has become the number one tool for diffusing information and all types of messages, especially on digital media and social networks. The mastery of audiovisual tools and the different techniques linked to these tools such as motion design is an excellent way to guarantee a professional future. It is above all the way of communicating a message – be it promotional or informative – through filmed or animated images. This will be better conveyed and understood by all students. These disciplines involve understanding or creating a scripted narrative as well as a set of audiovisual and graphic elements that will animate the elements of it.
Students are trained in various techniques in use: shooting, editing, creation of film or TV credits, music videos or advertisements, television dressing, banners for the web or apps. They must master and understand clients’ needs, define or take into account the creative axis and the use of a graphic charter. They work on a wide variety of projects led by working professionals.
This program is designed for students or working professionals who wish to specialise more specifically in this new field of expertise while starting or continuing a professional career or personal projects.The courses take place at the CAD at a rate of 2 half-days per week from October to June inclusive. This rhythm of study allows students to work in parallel to the courses during the school year. The pedagogical cost of the programme can be covered by a company or an institution.