PRESENTATION

The question is no longer whether to use AI, but how to integrate it effectively into professional practice.

This evening course introduces a professional, node-based approach to AI, built around reusable, production-ready workflows. Learn to create brand identities, advertising content and films at agency level, faster and more efficiently, while retaining creative control at every stage.

Part of CAD’s new Lifelong Learning programme, this course is designed for communication professionals, creatives and digital agencies looking to integrate AI into their everyday practice.

9 evening classes of 2 hours · 4 modules + 1 appendix

THE PROGRAMME

After a quick introduction to the fundamentals of prompting and image generation, you will work through complete creative productions, from brand strategy to final delivery.

From brand identity to 360° rollout
Develop a logo using four different approaches: sketch-based generation, prompting, client briefs and style extraction. Build a complete brand book, then roll out your identity across packaging, Instagram, YouTube and a five-page website mockup.

Automation.
Build pipelines that generate content consistently and efficiently. Change the topic, and watch a complete Instagram carousel take shape, with copy and layouts automatically adapted to your brand templates—without having to redesign everything from scratch.

A virtual shoot for a 60-second commercial.
Produce a complete advertising film without the usual constraints of crews, equipment or location logistics. Develop the concept and script, cast your characters, design their wardrobe, scout locations and select props. Generate your entire visual universe while maintaining consistency from shot to shot. Then explore three production methods and take your footage through editing, colour grading, visual effects and sound design.

From brand to web.
An introduction to vibe coding. Discover how to direct AI to build a functional landing page for your brand, without needing to be a developer. Turn your creative direction into a working digital experience.

WHAT YOU’LL WALK AWAY WITH

After a quick grounding in the foundations of prompting and image generation, you work on complete productions:

  • A complete brand identity and branding folde
  • A library of reusable automation workflows
  • A live landing page for your brand.
  • A finished 60-second advertising film, produced through a virtual shoot.
  • A practical understanding of what AI can—and cannot—achieve in a professional creative environment.

Your teacher: Alexandre Grilletta

Art director and creative technologist, Alexandre has spent more than 15 years at the crossroads of creativity and technology. His work spans interactive campaigns for major brands as well as 3D and game production. As art director and lead 3D, he led the visual production of the game The Wreck, winner of a 2024 Apple Design Award. He has worked with generative AI since 2021, both as an artist exhibited internationally and in client production, where he develops hybrid 3D + AI rendering workflows. He is the founder of Noir Mirage, a Brussels-based studio that puts emerging technologies at the service of communication.

PLANNING

The course will take place every Tuesday’s from 7:00 to 9:00 pm, starting on Tuesday, October 20th and running until Tuesday, December 15th, at CAD, Rue Roberts-Jones 25, 1180 Brussels.

TUITION :

The tuition fee is €1,500 excl. VAT (100% deductible). Limited seats available.

Our bank details are as follows:

  • CDP-CAD ASBL
  • BNP Paribas Fortis – IBAN BE70 0019 6550 3825 – BIC GEBABEBB
  • Please mention your full name in the communication field + AI evening courses
Online registration