A professional

communicator must be able to create advertising concepts on all types of media.

DIGITAL DESIGN & COMMUNICATION – Cycle 1

3 years – 180 ECTS – Undergraduate Studies

PRESENTATION

The worlds of communication and advertising have changed a lot. Internet, social media and now connected objects, have changed the ways of communicating. The relationships between the clients of advertising agencies (advertisers) and their own customers (consumers) have also evolved.

Indeed, in the digital world, a new discipline called UX (for User Experience) design aims to increase the satisfaction of users of a product or service by improving the usability, accessibility and pleasure provided by the interaction with this product/service.

The advertising agency of today and its creatives must be able to offer a global communication, create advertising concepts and then adapt them to all new media. The creative plays the role of art director to create a new brand identity, imagine a new logo, develop a new packaging, create interfaces of websites and connected objects, mobile applications … in line with the real needs of consumers.

Finally, there is a growing demand for experts in Motion Design. This new communication tool consists of animating graphic elements (images, photos, illustrations, typography, video …) with sound. These animations are used for advertising films, animations of interfaces (web, mobile …), video productions (music clips, movie credits, …) or to create graphic universes in different domains (visual identities, video games, …).

INTERNATIONAL EXPERIENCES

The CAD is an international institution. The classes are taught in English allowing our students to obtain internships abroad, take part in international workshops and get acquainted with foreign cultures through cultural visits and trips organized each year.

All those international experiences give the opportunity to our students to pursue international careers all over the word (USA, Brazil, Australia, Thailand, China…. and all the European countries).

MAIN CLASSES

  • Advertising conception
  • Graphic design
  • Digital design
  • Art direction
  • Motion design
  • UX/UI design
  • Layout & storyboard
  • Packaging
  • Digital strategy
  • Digital illustration
  • Photography
  • Multidisciplinary workshops

BEGINNING OF CLASSES

Classes begin late September. A Summer School is organized in September (3-weeks courses in both Drawing and English) for those whose levels in drawing and/or English need improvement. The decision to participate in these courses or not is made by the direction during the interview process.

YEARLY SCHEDULE:

During the cycle 1 (undergraduate studies) the year is divided in four Quarters of three months each:

-Q1: October – November – December
-Q2: January – February – half-March
-Easter break: study trip – internships – workshop – holidays
-Q3: half-April – May – June = preparation for the juries
-Q4: holidays or/internships

Year 1

  • Summer school: 2nd, 3rd and 4th weeks of September,
  • Start of Academic Year, last Monday of September,
  • During the first quarter: every Friday, cultural visits in Belgium, France, Great Britain, Netherlands and Germany,
  • Two weeks internship in the sales or marketing department of a big company during the Easter break,
  • 1-week study trip during the Easter break: one year in USA (New-York or Chicago), one year in a European city like Berlin, Barcelona, Madrid…

Year 2

  • Start of Academic Year, last Monday of September,
  • Three weeks internship in a communication agency during the Easter break,
  • Study trip during the Easter break: one year in a European city like Berlin, Barcelona, Madrid…, one year in USA (New-York or Chicago),
  • One international multidisciplinary workshop with guest students coming from the UK, France and/or Italy.

Year 3

  • Start of Academic Year, last Monday of September,
  • Four weeks internship in an agency during the summer holidays,
  • Two weeks multicultural and multidisciplinary workshop in Shanghai during the Easter break,
  • Two international multidisciplinary workshops with guest students coming from the UK, France and/or Italy during Q2.

Note that classes, curricula and timetables may be adapted from year to year or during the year to keep up with professional life and for the convenience of students and teachers.

TUITION FEES

The annual tuition fees are 8.400 EUR + 300 EUR registration fees* (total: 8,700 EUR) and are to be paid as follows:

  • 2,800 EUR + 300 EUR – ie 3,100 EUR (first instalment), at registration,
  • 2,800 EUR (second instalment) by June 30
  • 2,800 EUR (third instalment) by September 15.

For international transfers, bank fees are at the charge of the payer.

Note however that there is a staggered payment possible for some residents (upon acceptance and subjects to a surcharge of 300 EUR).

Those tuition fees don’t involve the cultural visits and study trips.

*Registration fees: this amount covers the general administrative costs as well as individual insurance (taken out by the CAD) in case of accident at the school.

CERTIFICATES

In Belgium, private schools can’t deliver states diploma. The CAD diploma is a professional school diploma.

The awarded degrees are certificates which may correspond with Bachelors and are credited of 60 ECTS per years.

The CAD ‘s graduates who choose the MDes receive a double certificate: one of the CAD and one of Ecole de Design de Nantes (“Diplôme visé contrôlé par l’Etat”).

ASSOCIATION

CAD is member of CUMULUS Creative Linking

Cumulus is the main International Association of Universities and Colleges of Art, Design and Media in the world. Cumulus is the only global association to serve art and design education and research. It is a forum for partnership and transfer of knowledge and best practices. Cumulus consists currently of 340 members from 61 countries.

The awarded CAD is member of CUMULUS, this main international network of design school.

INFORMATION

For more information, please contact secretariat@cad.be –   T.: +32 2 640 40 32