Course 1 : 3 years in Advertising, Graphic & Digital Design – 180 ECTS
Course 2 : 2 years in UX & Motion Design – 120 ECTS
Total : 5 years – 300 ECTS
The worlds of communication and advertising have changed a lot. Internet, social media and now connected objects, have changed the ways of communicating, designing and creating advertising.
The relationship between clients of advertising agencies (advertisers) and their customers (consumers) have multiplied. Today, dialogue and exchanges have been established between the two parties. In addition to the “traditional” media, advertising is now expressed via websites, e-mailing, mobile applications, online games, street marketing, brand activation, motion design … Consequently, many advertisers require agencies to be able to propose and to create all types of possible media for their communication.
As future communication professionals, students must hence be able to create advertising concepts on all types of media, create magazine covers, imagine a new logo, create a new brand identity, develop a new packaging. In digital design, students work on the creation of websites interfaces, banners, mobile applications…
After three years in ADVERTISING, GRAPHIC & DIGITAL DESIGN, students can begin a specialisation in UX (User Experience) & MOTION DESIGN.